"Parents based in North London wants to find an exceptional and experienced instructor to assist their most junior child on his initial journey to turning into an British gentleman."
When reading this advertisement, you might naturally miss the wording "beginning" as mere figurative language.
Yet, it might be the most important aspect of this distinctive job advert, as it seeks to hire a tutor for a one-year-old.
Hundreds of submissions have already been received since the unnamed family published their call for the highly paid tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the listing has gained notice in the press, with many asking why?
Forward-Thinking Method
A tutoring expert, head and founder of an education consultancy, which is helping the family in their hunt, stated that in spite of first doubt, he found the idea "forward-looking", and "innovative".
When he met the family, he said they recognized the unconventional nature of their request, and how immature their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that stage "cultural bias had already become established".
What exactly does the family refer to by "cultural leaning"?
It's "everything", he answered. "The way you eat, the manner you speak".
He stated the elder child had absorbed "very nuanced, body language" from the family, and had assumed their cultural habits. The family informed him they hoped to prevent the same situation to repeat itself with their infant.
The intention: To engage a English tutor, who needs to speak with standard English accent, to influence the baby from day one.
Natural Absorption
"A lot of the development at the start here is kind of absorbed naturally," said the CEO.
It's via this natural absorption that the family are aiming the child will adopt the English characteristics they wish to cultivate.
Adam noted the tutor needed to be an individual who went to "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The tutor just has to be the appropriate candidate, they'll be doing things they aren't even aware they're doing, just naturally," he commented.
Expense Not a Factor
The family told him the successful candidate should preferably also have understanding of or enthusiasm in riding, alpine skiing, creative fields and musical activities so as to inspire the child in a wide range of hobbies.
More than that though, he stated the family desired the tutor to register the child on a variety of courses so the child would be "horseback riding and learning an tool by the time they are approximately three years old".
In the family's perspective, guiding their son grow into a "English gentleman" will bring about success and provide access.
"For all the pros and cons of that, because it's definitely a social class indicator," he adds.
Yet, notwithstanding all this instruction in "English culture", might the child adopt so-called cultural leaning from the globally influenced family he resides with anyway?
"Yes", answered Adam. "They realize this might not succeed, but they've simply adopted the attitude of, 'we should try and let's go as soon as we can', because the expense of it is not a concern," he stated.
Idealistic and Unrealistic
A number of in the tutoring industry who have those doubts.
Another CEO, CEO and founder of Blue Education, who provides personal educators, commented that "the journey of becoming bicultural, or actually, discovering oneself, is something that must be lived into, not manufactured."
He noted that he had emigrated from the Far East to the Britain at the time of 7 years old, and had been brought up knowing and embodying both cultures. He progressed to learn at Cambridge University.
"The concept that one individual can act as a embodiment of English culture, a person who can somehow impart the attributes of a English gentleman onto a 12-month-old child, seems to me naive and unrealistic," he commented.
"In my experience, engaging a quintessentially English tutor from babyhood will not automatically achieve the outcome they hope for.
"I wasn't provided with such a tutor, and nevertheless I have been fortunate enough to live many of the situations they desire for their son."
He continued: "The truth is, self-identity should not be dictated from the external environment; it must be selected, and it must originate internally."
Acquiring Englishness
Naturally, UK identity is something the CEO thinks can be instructed – and marketed.
"In my view the fact that the world views us in this respect is something that we should be cherishing|valuing|appreciating